PUMA
Forever. Faster.
PUMA is one of the world’s leading sports brands, designing and developing footwear, apparel, and accessories. PUMA has produced innovative products for the fastest athletes on the planet, and offers performance and sport-inspired lifestyle products in categories such as football, running, golf, and motorsports.
75th Anniversary
In 1948, Rudolf Dassler founded "Puma Schuhfabrik Rudolf Dassler" in his hometown of Herzogenaurach, Germany. Beginning with just 14 employees, they placed the founding stone in what would become the world capital of modern sportswear. Today, PUMA is still proudly based in Dassler’s hometown and carries on his legacy of pushing sportswear design and innovation forward. The brand’s history consists of 75 years of firsts, onlys, sporting moments, and human achievements.
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