PROF is a leading brand in the national footwear retail landscape. With more than three decades of history and a successful track record built on expertise in the footwear segment, the brand has grown sustainably, embracing new challenges, new categories, and above all, a new generation of consumers.

In recent years, PROF’s evolution has involved a significant diversification of its offering, launching collections of bags and clothing for every season. This portfolio expansion responded to a growing market demand and to the need to position PROF as a complete, modern, and versatile fashion brand.

PROF’s repositioning also has as a strategic pillar the integration of prestigious international brands, which enhance the value of the shopping experience at PROF and attract a clientele with greater purchasing power. In its stores, you will find highly recognized fashion labels that ensure a curated product selection aligned with the main trends in urban and premium fashion across Europe.